- ABOUT
Pro Express Coatings
The previous design might have looked outdated and not aligned with current web design trends. This could lead to a negative first impression for visitors. The website might have been difficult to navigate or use, which could frustrate visitors and prevent them from finding the information they need.
Challenges
The previous design might not have been responsive, meaning it didn’t display well on all devices.
- Outdated Design: The website’s visual aesthetics and layout were outdated, potentially alienating modern users and hindering brand perception.
- Poor User Experience: The website’s navigation and information architecture were inefficient, making it difficult for visitors to find desired information.
- Lack of Mobile Optimization: The website was not responsive, resulting in a poor user experience on mobile devices, a crucial platform for many users.
- Inconsistent Branding: The website’s visual elements and messaging were not aligned with Pro Express Coatings’ overall brand identity.
- Limited Functionality: The website lacked essential features like a clear call-to-action, contact information, and a portfolio section.
Services Used:
- Re-Web Design, WordPress, Elementor Pro
Solution
The website might have had inaccurate or missing information about Pro Express Coatings’ services, contact details, or other important information.
- Modern Design Implementation: Introduced a contemporary design aesthetic that aligned with current web design trends and enhanced brand image.
- Improved User Experience: Optimized website navigation and information architecture to make it easier for visitors to find what they need.
- Responsive Design Development: Created a mobile-friendly website that adapts to different screen sizes, providing a seamless user experience across devices.
- Brand Consistency: Ensured visual elements, messaging, and overall tone were consistent with Pro Express Coatings’ brand identity.
- Essential Features Integration: Developed a clear call-to-action, contact information, and a dedicated portfolio section to showcase the company’s work.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Results
The previous design might have caused the website to load slowly, which can lead to visitors bouncing off the site before it even fully loads.
- Enhanced Brand Image: The redesigned website created a more professional and modern image for Pro Express Coatings.
- Improved User Engagement: The optimized user experience led to increased user satisfaction and longer website visits.
- Increased Mobile Traffic: The responsive design attracted more mobile users, expanding the target audience.
- Stronger Brand Identity: Consistent branding elements strengthened brand recognition and recall.
- Effective Lead Generation: The clear call-to-action and contact information facilitated potential customer inquiries.
- Showcase of Expertise: The portfolio section effectively demonstrated Pro Express Coatings’ capabilities and attracted new clients.
- Search engine optimization (SEO)
- WordPress
- Elementor Pro
- Re-Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
